Hey, I'm Brett!

Most agents think YouTube success comes from hacks, gear, or luck. The truth is, YouTube isn’t about the algorithm. It’s about behavior.

For years, I’ve studied how humans think, decide, and take action, then combined that understanding with data analysis and audience targeting to decode what actually makes people click, watch, and trust. The result is a system rooted in behavioral science and proven through real-world testing. I’ve applied these principles across multiple YouTube channels that collectively reach millions of viewers every month. Different audiences. Different industries. Same science. Same results.

Before YouTube, I was a top-producing real estate agent who built one of the fastest-growing teams in the country, closing 4,655 homes across four states with just 14 agents. I didn’t come from marketing or media. I learned how to analyze complex systems and use data to drive consistent outcomes — and that’s exactly how I approach YouTube today.

When I began applying behavioral science and social data to content strategy, everything changed. Channels grew faster. Viewers stayed longer. Agents started closing deals from organic traffic alone. And it wasn’t luck. It was proof.

Now I help real estate agents use that same process to turn YouTube into their most powerful lead source. My approach is behavior first, data backed, and designed specifically for agents who want predictable, compounding growth, not random spikes in attention.

If you understand people, the algorithm will always work in your favor. Most agents chase trends and views. The ones who win study behavior — the why behind the click. When you combine strategy, data, and human psychology, growth stops being random. It becomes inevitable.

Whether you’re building your first channel or scaling an existing one, my goal is simple: to teach you the science behind YouTube so you can attract clients who already trust you before you ever get on a call.